A small tool for a job nobody wants

Email signatures were never our work. They were what came after it.

I run Strong Digital, a web agency in Brisbane. We build a client a website, and then for years afterwards the same request keeps arriving: somebody has joined, or been promoted, or changed their number, and could we update their email signature.

It is never a big job. Five minutes, a few dozen times a year, across every client on the books. Open the file, change one line, send it back, then explain again how to paste it into Outlook without it falling apart. Nobody bills for that, and nobody enjoys it.

We went looking for something to hand clients instead, and did not find it. What was out there was either priced for companies with a procurement department, or missing the parts that make a signature manageable for a small business: real control of the layout, staff who maintain their own details, images that do not break, and some way to change what a signature says after it is already sitting on somebody's laptop.

So we built it. You set the brand once and it locks. Everyone else gets a personal link that never expires, fills in their own details, and copies their own signature. When somebody is promoted, they update it themselves.

It is built for the small business as much as for the agency looking after it. It suits a ten or twenty person company with nobody in the middle at all. You should not need an agency, an IT department or a procurement process to get a signature right, so the whole thing is meant to be set up by whoever happens to be free that afternoon.

It is deliberately not a marketing platform, an analytics suite, or anything with a dashboard you have to check. It costs a dollar a signature and stops at nineteen, because a tool that does one job should be priced like one.

Thanks for reading this far. If you try it and it is not right for you, no hard feelings.